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Verified origin records · Vietnam

True origin.True goods. True price.

Origin Truth turns every lot and every product into a signed record. Checked in the field. Readable by any phone. Built for the goods Vietnam sells to the world.

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VI. The investor film

Two and a half minutes. The problem, the record, the hand-over, the model.

Origin Truth investor film

I. The moment

95%

of Vietnam's durian exports go to China.

0.8 to 1 bn ₫

lost on one rejected container.

167

growing and packing codes suspended, Jan 2025 to May 2026.

Sources: MAE, Vinafruit, GACC and press reporting, 2025 to 2026.

  1. 1 Jun 2026China's GACC Order 280 tightens import rules.
  2. 20 Oct 2026Decree 346 subsidises agricultural insurance.
  3. 1 Jan 2027Decree 372 launches the National Traceability Platform.

II. The problem

Records that can be bought are worth nothing.

Growing codes, packing codes and lab certificates have been bought and sold. Buyers, banks and insurers cannot tell a true record from a false one. So honest growers are paid the same as everyone else, and lenders stay away.

III. Our thesis

The state owns the record. Nobody verifies it. We do.

  1. Grade one

    Self-declared

    One party typed it in.

  2. Grade two

    Counterparty-signed

    Both sides of the handover signed.

  3. Grade three

    Verified

    Lab, field verifier and rule engine all checked it.

We collect the data at the source, through the people who grow, pack and ship.

IV. The platform

Eight parts. One signed record.

01

Field app

Works offline on any Android phone; every harvest and photo signed on the device.

02

Two-party custody

Every handover signed by giver and receiver; short receipts go to quarantine.

03

Verified registries

Growing and packing codes, labs, inputs, consultants, checked buyers.

04

Verification engine

More than 30 rules on every lot; AI below 90% confidence waits for a person.

05

Export pack

The declaration, phytosanitary and customs set, built from signed data.

06

Stamps and signed hand-over

A stamp can be copied; the hand-over to the buyer's phone cannot.

07

Shop app and bounty

Shops account for every stamp; buyers are paid when a fake they report is confirmed.

08

Tamper evidence

Every event hashed, chained and signed; each day's Merkle root timestamped on Bitcoin.

Prototype live today: 205 database tables, 820 functions, 406 automated tests. Bank, insurer and state connections are being contracted for 2027.

V. See a record

Verified

Ri6 durian

Lot GT-L-27-0412

  1. Harvest · 10 Apr

    Signed by grower

  2. Packed · 11 Apr

    Both sides signed

  3. Lab tests · 12 Apr

    Signed by lab

  4. Exported · 14 Apr

    Lạng Sơn

Illustration

One scan shows the product, its journey and every ingredient with its own status.

Gaps are shown as gaps. Prices, grower names and exact locations stay private.

VII. Market

Large flows. Little proof.

MeasureFigureSource
Durian exports, Jan to Sep 2026About USD 3.5 bn (+52%)Vinafruit
Seafood exports, Jan to Sep 2026USD 9.1 bnVASEP
Counterfeit and IP cases handled, H1 20265,723National Steering Committee 389
Coffee, cocoa, timber, jewelry, beverages, factory goodsEstimates in the data roomEstimate

Figures from public sources. Estimates are labelled.

VIII. Business model

Free to record. Paid to prove.

Growers and packing houses
Free
Stamp codes, hand-over and shop app
Free
Exporters
Per verified pack
Brands
Brand Protection subscription
Lenders and insurers
Fees from 2028

Over time the record becomes a credit history for every grower, packing house and exporter, read by banks and insurers with consent, through a licensed bureau.

IX. Roadmap

  1. G0

    31 Jan 2027

    First packing houses and exporters signed.

  2. G1

    30 Apr 2027

    300 verified lots from the Mekong pilot.

  3. G2

    30 Sep 2027

    2,000 verified lots, hosted in Vietnam.

  4. Kill line

    31 Dec 2028

    A board duty written into the shareholders' agreement.

Every gate has a scorecard, checked by the lead investor's reviewer.

X. Principles

  • We never take title to goods.
  • We never hold client money. Banks do.
  • We never lend from our balance sheet.
  • We never sell personal data.

XI. Team

Tăng Tường Thy

Tăng Tường Thy

Founder and CTO

Co-founded Acquired.com, an FCA-regulated payments company. Former CTO of Monevo and Quint Group, acquired by TransUnion. Founder of Treker.

Nguyễn Bảo Anh

Nguyễn Bảo Anh

Co-founder and CEO

Nearly 20 years in business and management at major financial institutions. Studied Finance and Banking at the National Economics University.

Đỗ Đại Khôi Trang

Đỗ Đại Khôi Trang

Co-founder, Finance and Strategic Partnerships

Former Head of Retail Banking at OceanBank. Founder and operator of the Dr. Tận Tâm pharmacy network and Rồng Việt Medical and Pharmaceutical Group.

TS Lê Văn Dang

Adviser

[Bio to be approved]

We are recruiting a Chairman and CEO with four decades of leadership experience.

XII. Invitation

Terms, financials and the full plan are shared under NDA.

Investor inquiry

Contact the team about the seed round.